FiberLove is Now Fiber d'Lish – Change is Good

We've Changed. And Change is Good.

FiberLove is Now Fiber d'Lish

Notice anything different? Nope, it’s not a new haircut. But we certainly are looking more stylish, don’t you agree?

We’ve got a new name, a fun and colorful new design, and a new attitude. We’re simply walking on air. Because we’re in love! That’s right, we’ve fallen in love with fiber all over again, and we want the whole world to know it. Honestly, we’re super excited about the changes going on around here, and we’re even more excited to share all of our feel-good vibes with you.

Our new name, FiberLove, says it all. It shouts from the rooftops, "We love fiber and what it can do for your body!" Have you seen our hot new package designs? Now our bars are as beautiful on the outside as they make you feel on the inside. And that cute little heart on the upper right corner of every package? That’s not just a symbol of our affection. It means we’re now Non-GMO Project Verified!

We've also let our love spill over into the FiberLove Club. Now, Club members will get 30% off the regular bar price!

Wouldn’t you like to let a little more love into your life? Try a new FiberLove bar to see what we can do for you.

38 thoughts on “FiberLove is Now Fiber d'Lish – Change is Good”

  • I love your bars but they are expensive.

  • Bonnie Carpenter August 11, 2014 at 7:00 pm

    I don't care what you've changed your logo to (and I say that with love) because beauty is on the inside and your fiberlove bars are b e a uuutiful! I'm so happy that I found FIberLove. They are everything that I've always looked for in a breakfast bar and more. Thank you for finding me, and for continuing to make my mind, body and soul happy and healthy. FiberLove vibe tribe forever!

  • discovered you at Marshalls purchased a box of Chocolate Brownie bars. they are delicious. i love the amount of fiber, they are not too sweet and low in calories. thanks for a great product.

  • As a newcomer to Fiber Lover bars, gotta say I LIKE the name. I would probably have passed right over "Gnu bar" amid the plethora of choices in the protein/snack bar section of the store. However, FiberLover caught my eye right away--I'm a big fan of truth in advertising. Loved the apple cobbler and carrot cake bars! Googled you immediately and joined the Club for auto delivery orders.

  • Annette Welch May 13, 2014 at 6:22 pm

    Hate the name change and packaging. Why change to make the bar look like all the other bars? Also, what is the impact carb count for each bar? I am watching carbs and would like a lower carb choice. Also, I do not want to pay $2 per bar. That is ridiculous!

    • Hi Annette. The carb count for each bar is listed in the Nutrition Facts panel on each flavor page on our website. You can also go to and click "Nutrition Facts" below the flavor you're interested in learning more about. There are 28-32 grams of carbs per bar, including the 12 grams of fiber (a non-digestible carb) in each bar. For the best price on FiberLove bars ($1.39 per bar) check out the Club!

  • I feel like I am a little late to the party. I used to order your bars and bought them retail as well. Today I picked up a FiberLove bar and read the label closely afterwards. Wow--it did taste like the old cinnamon Gnu bars I used to love. So, I see you have rebranded. I'll give it a shot. Wishing you good luck in your new reincarnation. Stay healthy.

  • So sad to see the Gnu packaging gone...I have loved gnu fiber bars for several years but am so disappointed with the new name, packaging, rebranding ... "FiberLove" is a terrible name for the least the Gnu was cute with lots of character...bad marketing move...sorry.

  • I always enjoyed Gnu bars, as difficult as they were to find. I was happy to stumble across the re-branded Fiber Love bars at the supermarket on Monday. I'm confused though. They retail for 1.49 at the supermarket, so how is your club price of 1.32 a :30%" savings. I've never seen them priced at anywhere near $2 a bar, let alone OVER $2, even when they were Gnu!

    • Thanks for keeping FiberLove on your radar. And good question! The suggested retail price for a FiberLove bar is $1.99, but the price it's sold for at each individual store depends on the store, or what promotions the store is running at any given time. We've seen in-store prices range from about $1.20 to $2.50.

  • We like Blondie, Orange, Blueberry, and Becky likes the new Peanut chocolate ship bars and we are still club members. We do not like the new packaging. The name is not attractive to us, but we are more interested in the taste and benefits of the product than the package. We also liked the Espresso. The GnuBars are the best bars we have tried for the fiber and the flavor. We compare the bars' effect to the SNL cereal.

  • Your chocolate brownie fiber bars used to be gluten free. Did you change them or do you still have a gluten free option.
    Very disappointed if they are not gluten free anymore.
    Hope not.

    • Hi Ralane. Thanks for commenting! The Chocolate Brownie bar has actually always contained gluten. We didn't make any changes to the formulation of our ingredients when Flavor & Fiber became FiberLove. We don't have any gluten-free options for our fiber bars yet, but we recognize that there is a desire for a gluten-free high fiber bar, so we're looking into a gluten-free option for the future. Hope this helped!

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